Cryptogamble
Web3
Crypto
SEO
Repositioning a crypto casino comparison platform
From cluttered listings to a trusted product experience
Cryptogamble
Cryptogamble is a comparison platform helping users find and evaluate crypto casinos.
The challenge was to reposition the brand in a saturated and often mistrusted market, improve usability, and build trust while boosting SEO performance and conversion.
The platform needed more than a facelift. It required a new brand identity, a clear UX, and a consistent design system to stand out from competitors and inspire confidence in users.
My role as Lead Product Designer was to transform a cluttered site into a professional, conversion-focused product.
From Complexity to Clarity
Users faced long, inconsistent casino lists, confusing navigation, and a lack of credibility signals.
For this case study, I focus on three major problems I solved, showing how I turned a cluttered directory into a trustworthy product experience.
Dark theme website
Team illustrations
Moodboard inspiration
Brand & Ui components
Responsive updated website
Benchmark
Old website deficiencies
Converting CTA
To understand user behavior, I combined analytics, heatmaps, and SEO audits. Using Google Analytics, Hotjar, and SEMrush, I tracked bounce rates, scroll depth, and outbound click patterns to pinpoint where users lost trust or failed to act.
I ran a competitive benchmark of leading casino comparison sites and mainstream review platforms, identifying gaps in credibility, navigation, and SEO alignment. This gave me a map of best practices to adapt for Cryptogamble.
With these insights, I built a modular design system in Figma: standardized cards, filters, and content blocks that could scale across dozens of pages while keeping consistency. Each component was designed to balance user clarity with SEO structure.
Collaboration with the founder and dev team was constant. I delivered annotated Figma prototypes, QA-checked front-end builds, and ensured design fidelity in production, avoiding design debt that could hurt growth metrics.
The process was data-informed end to end, making sure every redesign choice improved both user trust and search discoverability.
+35% organic traffic after aligning design with SEO structure
–28% bounce rate on listing and landing pages
+22% uplift in conversion rate from organic visitors to outbound partner clicks
+20% engagement per session with more pages viewed and deeper navigation
A scalable design system applied across all comparison flows for faster delivery and consistent UX
“Working on Cryptogamble taught me how to design for trust in one of the most skeptical industries. I learned to balance SEO-driven growth with clean, credible UX, and to build a design system that scaled across dozens of comparison flows. The key lesson: clarity and consistency can turn a high-bounce platform into a product users rely on.”
