I conducted workshops, user interviews, analytics reviews, and competitive benchmarking to ground the project in real data. This surfaced key insights: duplicated efforts across streams, the need for speed over polish, and the importance of consistency for adoption. Working in an agile setup, I joined weekly calls with all business streams to align priorities and remove blockers, while also traveling regularly to meet teams in person. I accompanied the project through the development of most major features, scaling a modular design system in Figma, building interactive prototypes, and enforcing rigorous design QA to ensure quality delivery.